Content marketing can also be used to resolve problems in a relationship. The digital advice service, Love Clinic, of the Evangelical Lutheran Church of Finland is a prime example of that.
The campaign successfully presented Blå Band’s Casseroles as a solution to a challenge that many households face on a daily basis – how to prepare quick, varied and tasty meals during the week.
Influencer Anni Paakkunainen created a pastry recipe for Myllyn Paras, and it ended up becoming a social media hit that absolutely charmed home bakers.
The campaign succeeded in increasing the target audience’s awareness of Linola Protective Balm and its purchase intent rate and established a positive brand image.
Sunnuntai changed its flour bag design and needed help with making it more widely recognised. The multichannel campaign reached the target group of younger bakers well.
The campaign received global recognition and succeeded in engaging a challenging target group of young people with a challenging topic. On top of it all, it did it by using an entirely new narrative method in social media.
Sloggi launched its Zero Feel product with the help of an impressive multichannel native advertising campaign whilst popular influencers giving a face to the campaign.
A fun and interactive study in Instagram helped generate valuable information on students’ school selection motives as well as their hopes and worries.
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