Case Oslo Skin Lab

A-lehdet conducted a cross-media campaign for Oslo Skin Lab, with A-lehdet influencer Anna Saivosalmi giving a face to the project. In addition, native content was produced based on the influencer’s content.

Published 2.3.2019

Aim

The aim of the campaign was to make the Oslo Skin Lab brand more widely known and to increase consumer awareness about the features and effects of collagen powder. The final conversion goal was to direct consumers to purchase the product on the Osloskinlab.fi website. The campaign’s target group included +30-year-old women who are interested in their health, wellbeing and looks.

An advertorial in Eeva

Read the campaign’s digital article here. (in Finnish)

Solution

We conducted a cross-media campaign, with A-lehdet influencer Anna Saivosalmi giving a face to the project. Based on the influencer’s content, we produced native content, including a video, social media videos, a native article and print advertisements.

We used Terve.fi for the digital article, because it reaches the target group well, i.e. women who are 30 or older and interested in their health, wellbeing and appearance.

Eeva was selected as the print medium, since its readers ordered the product to such an extent that the client wanted to rerun the advertisement. The intention is to use the same advert in the publications of other media companies as well.

About the photoshoot in Oslo Skin Lab’s Instagram account

"Thanks to the efficient planning and professional production team, the photoshoot resulted in a cross-media campaign on social media and TV and in print media and digital media."

JOHANNA KORKALAINEN CONCEPT MANAGER, OSLO SKIN LAB FINLAND

Results

Through the experiences of A-lehdet influencer Anna Saivosalmi, we convinced consumers of the collagen powder’s benefits in holistic skin care and wellbeing. Anna has worked with Oslo Skin Lab for over a year and has been genuinely impressed by the effects that the product has had on her skin. The doubts expressed in public about whether the product works or not were openly discussed during the collaboration.

The native article content, created based on an interview conducted during the advertising photoshoot, was phenomenally successful in print media. The advert produced by A-lehdet was in line with the brand and suited the media environment, which convinced many new customers to try out the product using the promotional code provided as part of the advertisement.

The recently launched television campaign has also started well. The video material yielded several versions suitable for different social media formats, thereby providing long-term coverage.

The production was completed cost-effectively and without compromising its visual quality.

Based on the video that was produced, the client wanted us to create a version for the television as well, which is currently being shown on commercial channels.

Furthermore, we are filming a new TV commercial for Oslo Skin Lab, and its main character is the TV and radio persona Jenni Alexandrova.

Hyväksy evästeet

YouTuben videosoitin käyttää evästeitä. Hyväksy evästeet katsoaksesi videon.

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