Native advertising

Here you can find instructions for submitting material for native content.

Published 30.11.2020

It is essential for the success of the campaign that you provide the following information as early as possible. Content creation can only begin once the material has been submitted to the producer. We need two weeks for the material production.

Native article

Background material

Such as bulletins, previously published articles, links to websites, etc.
Names, titles and contact details of any interviewees

Pictures

Print-ready mood pictures of the products and any illustrations
Format: JPG, PNG or GIF
File size: max. 20 MB

Video

Articles can include looping autoplay videos
Length 5–15 seconds, no audio
Format: MP4
File size: max. 4 MB

Address link

What address does the article link to?
Link(s) and possible UTM tags

Product highlight element

Which products (1–4 products) do you want to highlight?
Short introductory texts for the products
Links to product pages
Product pictures (preferably clipped pictures of the products only, format JPG, PNG or GIF, max files size 20 MB)

+ Potential other customer preferences.

Print advertorial

Content angle and text style

Advertorials are similar in appearance and tone to the content of the magazine, but are always differentiated from editorial content with the word MAINOS (ADVERTISEMENT).
What kind of content angle do you want for the advertorial, what do you want to primarily communicate? What kind of target audience are you after?
Text style, e.g. narrative/informative/inspiring

Background material

Such as bulletins, previously published articles, links to websites, etc.
Names, titles and contact details of any interviewees

Pictures

Print-ready mood pictures of the products (resolution 300) and any illustrations
Format: JPG, PNG or GIF

Graphic guidelines

The brand’s graphic guidelines
Print-ready logo
Desired font (if available)
Existing style template (if available)

+ Potential other customer preferences.

If you have any questions about materials, please contact A-lehdet’s B2B sales department at sales@a-lehdet.fi.

News

A-lehdet's craft media is growing – A-lehdet acquires a majority stake in the international Laine Publishing company

A-lehdet continues to implement its growth strategy and acquires a majority stake in the craft magazines and books publishing company, Laine Publishing Oy.

Avotakka is constructing a Habitare stand from recycled materials sourced from dismantled buildings

For the first time at Habitare, Avotakka is implementing a section built entirely according to the principles of circular economy. After Habitare, the structures of the Avotakka pavilion will continue to be used as part of new construction projects.

A-lehdet Group selected as FIELD Immersion Project Partner for Harvard Business School

A-lehdet hosts a team of students from Harvard Business School in Helsinki this week as part of course called the FIELD Immersion.

A-lehdet becomes a partner of Satokausi Media – a strong support for the growth of plant-based food media

The implementation of A-lehdet's growth strategy is progressing. Satokausi Media and A-lehdet join forces and encourage the consumption of vegetables. A-lehdet has purchased 51 percent of Satokausi Media Oy.

Advertise on eeva.fi

Eeva.fi is a new active digital medium for all who care about women.

The Ukrainian-language Apu Juniori is distributed to Ukrainian children who have come to Finland

Apu Juniori wants to make Ukrainian children who have arrived in Finland happy. The latest issue of the magazine has been made into a Ukrainian edition, which is distributed to Ukrainian children all over Finland.

Media Audit Finland 2022: the amended total coverage of Apu-media is 435,000

The amended total coverage of Apu is 435,000, which is approximately 25% higher than previously reported.

Come on now, we must get rid of the traditional views on women; a new study shows that less than third of women associate with the prevailing female image.

A recent study confirms what many have long felt, deep down inside: our image of women is hopelessly outdated. Overly restrictive ideals of what being a woman is about cause many people to feel pressured and insecure. The majority of women feel that the existing views on womanhood are so restrictive that they cannot fit them.

Advertise in Ihana magazine

In Ihana magazine, you will reach both crafting enthusiasts and instructors, in clubs, schools and organisations.

A-lehdet buys the business activities of Ihana magazine

Crafting magazine Ihana adds to the A-lehdet lifestyle media with its do-it-yourself content, such as home decoration crafts.